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Latest Industry News     View More >>

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Selling Safety — Tips for Educating Your Community - April 17, 2014

With the memory of the tragic events at last year’s Boston Marathon fresh on the minds of the public, security concerns are more prevalent than ever. While safety and security films could not have prevented the bombing, they could play a role in reducing the impact of such events. When selling and installing blast mitigation and fragment retention films, much of the responsibility of accurately portraying the true capabilities of these films rests with dealers.

Several window film dealers say educating consumers about the realistic performance expectations they should have for any type of security film is paramount.

“As far as educating customers, it’s not bulletproof!” says Jason Zirpoli, Applied Film Technology Inc. of Chesapeake, Va.

“Never use the words ‘proof’ or ‘stop.’ Only say ‘reduce,’” adds Jason Jones of Film Solutions in Springboro, Ohio. “There are so many [people] out there who believe thick safety film is ‘bulletproof.’ Just like when … film ‘stops’ fading—it’s false advertising ... Read More

New Legislation Offers Opportunity to Increase Usage of Energy-Efficient Window Film - April 17, 2014

Recently introduced legislation could be a positive step forward for the window film industry. Senator Ben Cardin (D-Md.) introduced the Energy Efficiency Tax Incentives Act (S. 2189), restoring energy-efficiency tax incentives, specifically a tax deduction “for retrofits of existing commercial and multifamily buildings” and “performance-based home energy improvements.”

The 179D provision currently allows building owners to claim a tax deduction of $1.80 per square foot of building area to install systems that reduce the total energy and power costs by 50 percent or more when compared with a reference building. The deduction applies to nearly all commercial, high-rise multifamily residential, health care, institutional, public and educational facilities. It also allows public building owners to allocate the deduction to the designer of energy-efficient property. Senator Cardin’s bill raises the tax deduction to $3 per square foot, among other key improvements.

Read the full bill ... Read More

The Day I Tried to Tint - April 17, 2014

Last week I was fortunate enough to spend a few days traveling around the country meeting with window film suppliers, distributors and dealers. One of my stops was at Interwest Distribution Co.’s Anaheim, Calif., office where Dennis McMullin was kind enough to teach me a little bit about installing film. To start, the guy trusted me enough to let me learn on his personal car. Clearly, he had more faith in my abilities than I did.

I have my apron on and I’m ready to start cutting.

Now, before I go any further, I should let you know that I am an expert at installing paint protection film (read: I once tried to install paint protection film on the hood of a BWM at a trade show, so obviously I am now an expert) ... Read More

Solar Gard Signs on to Sponsor the 2014 International Window Film Conference and Tint-Off™ - April 17, 2014

Solar Gard®, a manufacturer of architectural and automotive window films, photovoltaics and custom coatings, has signed on to be a Sponsor of the 2014 International Window Film Conference and Tint-Off™ (WFCT). The event is set to be held October 7-9, 2014, at the Baltimore Convention Center and will include educational seminars, an exhibition hall and the attendee-favorite Tint-Off™ competitions. The host hotel is the Baltimore Marriott Inner Harbor at Camden Yards.

During the conference, attendees will be able to take part in educational seminars by industry leaders and expert speakers, network on the Exhibition/Extravaganza show floor with window film and paint protection film manufacturers and suppliers, as well as view three Tint-Off divisions.

We spoke with Lawrence Constantin, director of sales and marketing – Americas.

WFM: Why did your company choose to sponsor International Window Film Conference and Tint-Off™ 2014?

LC: Continuing to grow every year in significance, the International Window Film Conference and Tint-Off is such an important event for our industry ... Read More

Holly Biller Named to Women’s Leadership and Networking Council - April 16, 2014

Holly Biller, vice president of digital media services for Key Communications Inc., publisher of Window Film magazine, has been named to the prestigious American Business Media’s (ABM) Women’s Leadership and Networking Council.

Biller has been with Key Communications for 19 years, and has been instrumental in the development of Key Communication’s Inc. digital products and services spanning the automotive and architectural glass industries, including and as well as its video newscasts and special events. She is currently a member of the group’s digital media council.

Biller joins an esteemed group including colleagues from Crain Communications Inc ... Read More

Builder Confidence Holds Steady in April - April 16, 2014

Builder confidence in the market for newly built, single-family homes rose one point to 47 in April from a downwardly revised March reading of 46 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI).

“Job growth is proceeding at a solid pace, mortgage interest rates remain historically low and home prices are affordable,” says NAHB chief economist David Crowe. “While these factors point to a gradual improvement in housing demand, headwinds that are holding up a more robust recovery include ongoing tight credit conditions for home buyers and the fact that builders in many markets are facing a limited availability of lots and labor.”

Derived from a monthly survey that NAHB has been conducting for 30 years, the NAHB/Wells Fargo Housing Market Index gauges builder perceptions of current single-family home sales and sales expectations for the next six months as “good,” “fair” or “poor.” The survey also asks builders to rate traffic of prospective buyers as “high to very high,” “average” or “low to very low ... Read More

Construction Employment Increased in 175 Metro Areas - April 16, 2014

Construction employment expanded in 175 metro areas, declined in 106 and was stagnant in 58 between February 2013 and February 2014, according to a new analysis of federal employment data released by the Associated General Contractors of America (AGC). Association officials noted, however, that despite the gains construction employment remained below peak levels in all but 19 metro areas.

“It is encouraging that contractors added workers in so many locations despite severe weather that delayed some project starts,” says Ken Simonson, the association’s chief economist. “At the same time, it’s clear that the upturn in construction is far from universal. Activity is flat or declining in many metro areas, while contractors in the hottest locations are having trouble finding skilled workers.”

Houston-Sugar Land-Baytown, Texas, added the largest number of construction jobs in the past year (9,600 jobs, 5 percent), followed by Santa Ana-Anaheim-Irvine, Calif. (8,600 jobs, 12 percent), and Los Angeles-Long Beach-Glendale, Calif ... Read More

Questions and Answers      View More >>
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Q: What does the (VLT) of a window film mean?
(VLT) or Visible Light Transmission, simply means the amount of Visible light that passes through from one side of an object, in this case a piece of glass, and comes out the other side. So, a window film that has a (VLT) of 25%, will allow 25% of visible light to pass through a window, and will block 75% of light from passing through the window.
Q: How do I know that if I tint the windows on my office, that I will make a difference?
There are ways of calculating the energy savings that can be made by applying a film to your office windows, or any window for that matter. Every window has an energy use value or (U-Value), this can be used to calculate how much of the heat or cold is coming in and out of a window frame, so once a film is applied, a new (U-Value) can be set for that window and an energy cost saving can be calculated. However, there are so many more benefits than just heat rejection. Theres privacy, glare reduction, U.V. protection and much more, and no ongoing costs. For more info, visit our Why Glass Tinting pages.
Q: I know what film i want, but i want a professional finish. Where do i find someone whom can install this product?
If you want a professional finish, then contact a professional, and the best possible way to contact an independent window tinting business near you is to just click on the PROFESSIONAL GLASS TINTING QUOTES tab at the top right of the page. Just enter your postcode or Suburb, and you will receive results for up to 5 qualified professional independent film installers in your local area. You can send 1 form to receive a quote from up to 5 quotes. Just remember, the cheapest quote, does by no means equal the best quote. Service and experience are something that can be worth a few bucks extra.